About us
Who we are
13 years of building software taught us one thing: complexity is easy. Simplicity is hard. We choose hard.
Tsetsi Lazarov
CEO & Co-Founder
Simple beats clever. Every time. We pick tools that solve your problem, not tools that look good on our résumé. Custom when it matters. Practical when it doesn’t.
We don’t start with solutions. We start with questions. Then we build the smallest thing that answers them.
About us
Who we are
13 years of building software taught us one thing: complexity is easy. Simplicity is hard. We choose hard.
Tsetsi Lazarov
CEO & Co-Founder
Simple beats clever. Every time. We pick tools that solve your problem, not tools that look good on our résumé. Custom when it matters. Practical when it doesn’t.
We don’t start with solutions. We start with questions. Then we build the smallest thing that answers them.
About us
Who we are
13 years of building software taught us one thing: complexity is easy. Simplicity is hard. We choose hard.
Tsetsi Lazarov
CEO & Co-Founder
Simple beats clever. Every time. We pick tools that solve your problem, not tools that look good on our résumé. Custom when it matters. Practical when it doesn’t.
We don’t start with solutions. We start with questions. Then we build the smallest thing that answers them.
Where the best ideas get debated.
The office. Sofia, Bulgaria.
Approach
We don’t wait to be told what to do. We dig in, ask hard questions, and push back when something doesn’t make sense. Clients hire us to think — not just to execute.
Every deliverable gets the same attention — whether it’s a landing page or a full platform. Perfectionism isn’t optional.
Approach
We don’t wait to be told what to do. We dig in, ask hard questions, and push back when something doesn’t make sense. Clients hire us to think — not just to execute.
Every deliverable gets the same attention — whether it’s a landing page or a full platform. Perfectionism isn’t optional.
What drives us
We want to work on things that matter. Hard problems. Real stakes. The kind where “good enough” doesn’t cut it. That’s when we do our best.
13 years in, we’re still obsessed with the details. We don’t just want to deliver — we want to look back and be proud of what we built together.
What drives us
We want to work on things that matter. Hard problems. Real stakes. The kind where “good enough” doesn’t cut it. That’s when we do our best.
13 years in, we’re still obsessed with the details. We don’t just want to deliver — we want to look back and be proud of what we built together.
If you can see it,
we can build it.
Winning’s your goal? We’re your unfair advantage. Bold execution, straight talk, unwavering support. No excuses.
Tsetsi Lazarov
CEO & Co-Founder
Contact
If you can see it,
we can build it.
Winning’s your goal? We’re your unfair advantage. Bold execution, straight talk, unwavering support. No excuses.
Tsetsi Lazarov
CEO & Co-Founder
Contact
If you can see it,
we can build it.
Winning’s your goal? We’re your unfair advantage. Bold execution, straight talk, unwavering support. No excuses.
Tsetsi Lazarov
CEO & Co-Founder
Contact